The Ultimate Business Cards Guide
Business cards are one of the most important and affordable marketing tools available for personal or any businesses – it gives an immediate impression about you and your business quality. It gives your customers and potential customers an easy reference point to your contact details. Therefore, it makes business cards as the ultimate printed marketing tools available.
Not all business cards are created equal from the quality of the cards, design and material. Especially, we live in a world where everyone can create their own business cards and print it for the price of a lunch special ($10 or less) where mostly printed on a light weight stock and used an ink that will disappear when rub off.
It is always a challenge and also means opportunity as card card-body at the same time for you to make yours stand out and different than the others.
How to make your ultimate business cards?
With our knowledge in printing and design industry card card-body more than 15 +years, we will give you the updated tips of how to make your business cards the ultimate business cards.
1. Understand the basic graphic design rule
It is an obvious points that mostly most of people forgotten, when designing a business cards you need to follow :
- do not put your text or logo too close to the edge
- use 300dpi image for a high resolution result
- make sure you choose the right font size (about 10 - 11pt) to maintain legibility
- always make sure you are working in CMYK format (best for prints)
- use grid for a better alignment of your logo, text and images
- set the hierarchy of where you want the person received your business cards to read first (name, title, logo,etc..) by setting up the size (bigger to smaller)
2. Play around with dimension & shapes
The standard size of business cards is 90 x 55mm. However, it does not mean you must follow the standard size - be different, make it a slim line or square. Having a different specifications can make your cards stand out than the others when it is lined up. Other than a normal trimmed why not try special shapes or die cut as card card-body (be crazy like having a business cards with a shape of a house for a real estate business, or foot shape for a massage shop) - it will definitely leave an impression to your customer.
Check out our business cards unique specs - we do have slimline, square, and different standard sizes such as 88 x 53, 90x 54 even a folded business cards as card card-body
3. Understand what is a Press Ready Artwork
One of the most common issues with designing and printing business cards is setting up the final press ready for the printer. Make sure you understand the press ready requirements of the printers you are going to print with - please find below the requirements of our press ready file :
- artwork bleed 3mm all around (or download our help guide on each products)
- internal bleed 2mm from the edge so your text will not be cut off
- has to be CMYK
- we only receive PDF format
4. Experiment with special finishes
The easiest way to make your business cards stand out in terms of looks and feel will be extra finishes such as embossing, debossing, foiling (gold, silver), Spot UV, laser cut and many more.
Please do let us know if you are interested to have an extra finishes on your cards (email to info@pivotprinting.com.au for enquiry)
5. Double check your artwork
Last but note least is to always double check your artwork for any typo or wrong specification order (colour front and back or front only), make sure it is a press ready artwork to avoid wasting your time or missing your deadlines.
TIPS : do not worry if the above is too hard or you don't have time for that, as our designer have spent their time to create the most beautiful, innovative and unique design gallery for you. It is FREE! all you have to do is just select the design - update the details with your name - save - and order it.
Where to find the FREE Busines Cards Design?
Simply select the business cards type (standard, premium, recycled) - click browse free design.